Typeface
Jubes is a decorative typeface which explores the physiology of cuteness. Each letter is a charming character with an individual personality; each one references sugary food. Polymer plates of Jubes were created and taken to a letterpress workshop in Wellington. They were used to create a variety of prints, with a vast array of coloured ink; from metallic gold to lime green and everything in between. Jubes was made into a .ttf font. Each letter was painstakingly placed into Fontlab, and the kerning was adjusting accordingly.